The importance of social media channels in online marketing is growing. Twitter, Facebook, Google+, XING, MySpace, Pinterest and LinkedIn are all the rage.
Search engines treat information that spreads as a link on Facebook, Twitter or Google+, being - shared, rated or liked, as more interesting than information on comparable websites to which there are no social media activities. The "social activity" to a website is a relevant ranking factor. It is pondered in search engine optimisation.
Typical targets are
• Generation of visitors
• Image Care
• Generation of Customers and Contacts
• Reputation Management
Apart from the usual social media channels, Internet platforms use internal forums on specific topics. They promote the exchange of information, clarify open issues, foster communities and run competitions with gaming character where you aim to win.